The numbers are trending nicely for social media. A new piece of research out this week estimates the global social networkad spend will top $8 billion next year and approach $10 billion the year after. There’s another social media figure on the rise too: despite the increased investment in social, companies are getting blindsided by the social media-fueled PR crisis, as our recent research into this shows. Here then are a few important tips to consider for integrating social media into your crisis communications plan.We thought it would be more helpful for you and your team if we took the findings of our analytical History of Social Media Screw-Ups and distilled these eight take-away points. They are the most oft-repeated missteps and misconceptions that lead big brands into trouble with the public.